Scalp & skin care for seborrheic dermatitis, scalp psoriasis & eczema
made for the days it itches most
A soothing scalp serum for skin that's been through enough.
- Fragrance-free
- Made with a UK cosmetic chemist
- One email a week, no spam
The itch that makes you pull your hood up. The flaking that makes you apologise for leaning forward. The exhaustion of managing something that never really goes away. My sister knows exactly what this feels like. I made Zema for her, and for everyone who knows it too.
Made by a brother who ran out of things to suggest.
Zema was founded by Remy for his sister, who lives with seborrheic dermatitis, scalp psoriasis and eczema. She spent years cycling through products that promised relief and delivered very little, shelves full of "soothing" and "calming" claims, and almost nothing genuinely made for a scalp like hers.
So we did something different. Working with a UK cosmetic chemist, we built a simple, fragrance-free serum around ingredients chosen to soothe, moisturise and support the skin barrier, formulated for scalps prone to dryness, flaking and itch, and honest about what it can and can't do.
We will never overstate what our products can do. Every ingredient is in the bottle for a reason, and we'll always tell you what that reason is.
Why we exist
Most people with these conditions have already tried everything.
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Fragrance in everything
Even products marketed at sensitive skin lean on perfume and essential oils, the last things an itchy, reactive scalp needs.
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Made for hair, not skin
Most scalp products are haircare first: built to make hair look and smell good, not to care for the skin underneath it.
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Vague "natural" claims
Beautiful branding and pleasant-sounding ingredients, with very little clarity about what's actually inside or why it's there.
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One-size-fits-all sensitivity
General "sensitive skin" ranges rarely consider what a flaky, itchy scalp actually feels like to live with day to day.
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Care for the skin, not just the hair
A lightweight leave-in serum applied directly to the scalp, made to soothe, moisturise and support the skin barrier.
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Keep the formula short and fragrance-free
Every ingredient has a job, soothing, hydrating or supporting the skin barrier. No fragrance, no filler, nothing there for the label.
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Be honest about what we can't do
Zema is a cosmetic, not a medicine. We will never claim it treats or cures anything, and we'll always say so plainly.
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Make it personal
Zema was founded by Remy for his sister, who lives with these conditions. It's not a market opportunity. It's personal.
What Zema does
Three things we focus on. Nothing else.
Soothes and comforts
A light, cooling serum made for scalps prone to itching and flaking, formulated to help skin feel calm and settled on the days it needs it most.
Supports the skin barrier
Niacinamide and hemp seed oil help support the skin's natural barrier and keep moisture where it belongs, so skin feels less tight and dry.
Hydrates without residue
Aloe vera and panthenol draw in and hold moisture without greasiness, lightweight enough for daily use, gentle enough for sensitive skin.
Hero product
Scalp Serum
A lightweight, fast-absorbing serum made for people living with seborrheic dermatitis, scalp psoriasis and eczema. No fragrance. No filler. Just what your scalp actually needs.
What's inside
Four ingredients. Every one chosen for a reason.
Niacinamide
INCI: Niacinamide
Barrier support
A form of vitamin B3 that helps support the skin barrier and visibly reduce redness.
Aloe Vera
INCI: Aloe Barbadensis Leaf Juice
Soothing & hydration
A natural humectant that soothes and hydrates, leaving reactive skin feeling calm and comfortable.
Hemp Seed Oil
INCI: Cannabis Sativa Seed Oil
Moisture & barrier support
Rich in omega-3 and omega-6 fatty acids that moisturise and help support the skin's lipid barrier.
Panthenol
INCI: Panthenol
Softening & comfort
Pro-vitamin B5 that helps skin hold on to moisture, leaving the scalp feeling soft and settled.
The waitlist
Be first to know when Zema launches.
We're putting the finishing touches on our first product. Join the waitlist and we'll let you know the moment it's ready.